# identity.md

## Organization Overview
- **Company Name:** AYR (All Year Round)
- **Mission:** To create old soul clothes for a new era, focusing on carefully sourced, thoughtfully designed, versatile, comfortable, and easy-wearing essentials that are grounded in real life.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Circa 2014, Los Angeles, CA.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to thoughtful design, quality sourcing, and creating versatile, comfortable, and enduring apparel for everyday life.
- **Team/About/Leadership/People Links:** https://ayr.com/pages/about-us

## Operations & Structure
- **Business Model and Operational Approach:** An apparel brand specializing in "New American Classics" such as denim and outerwear, with a focus on careful sourcing, thoughtful design, and denim manufacturing in Los Angeles.
- **Location(s) and Geographic Presence:** Primarily online via ayr.com, with denim production based in Los Angeles, CA.
- **Key Partnerships and Affiliations:** Details forthcoming.